Packaging

Role: Visual storytelling, art direction, package design, pattern design, branding, color management, image optimization, pre-press set-up

I design packaging that not only looks stunning but also enhances the customer experience and reinforces brand identity. From concept to production, I focus on creating visually compelling and functional packaging that stands out on the shelf and connects with the target audience. I provide art direction to photographers and talent on set to create cohesive concepts and also collaborate with manufacturers to ensure high-quality materials, color accuracy, and a flawless final product that aligns with brand goals.