An Art Director and Senior Graphic Designer with an extensive background leading creative across packaging, digital, branding, and print.

I’m Renelle,

Leading creative for one of the most recognized names in consumer toys required both precision and scale. This case study walks through how I managed packaging and brand design within the rigorous creative standards of a global brand.

Hasbro: Baby Alive

Building a brand identity from the ground up requires equal parts strategy and craft. This case study covers the full scope of the project, from defining the visual language to executing a cohesive digital presence across every platform.

What's In De Pot

This project required translating a specific aesthetic vision into a conversion-focused digital experience. The case study covers creative strategy, design, and development from brief through launch.

Cara Mia Brows

Designing for healthcare and wellness requires careful attention to trust, tone, and user experience. This case study outlines the creative and strategic decisions behind a brand identity and website built for a counseling practice.
Coming soon!

Beyond What Was Counseling

A curated selection of additional work spanning print, digital, social, packaging, and ecommerce. This collection represents the breadth of disciplines I bring to a creative team.

More Designs

It communicates a clear point of view, holds up under scrutiny, and earns attention in spaces where everything is competing for it.

Great design doesn't just look right.

Let's talk

I think about design in terms of outcomes. What does this need to communicate? Who is it for? What does success look like? That thinking shapes every decision I make, from layout to color to hierarchy.

Strategic and Detail-Oriented

Design moves fast. I stay ahead of shifts in tools, platforms, and visual culture because the work I lead has to perform in the real world, not just look good in a presentation.

Committed to Growth

My background spans branding, packaging, digital, and print across industries ranging from global consumer goods to hospitality and tech. That range is not just breadth. It is perspective I bring into every project.

Strong Design Foundation

I hold the work and myself to a high standard. Deadlines are not suggestions, quality is not negotiable, and stakeholders are never left wondering where things stand.

Reliable and Accountable

I have worked alongside marketing leads, product managers, copywriters, and executives throughout my career. I know how to bring creative vision into a cross-functional process without losing the strategy or the craft.

Collaborative Team Player

In every environment I have worked in, priorities shift and timelines compress. I do not just absorb that pressure. I help the team move through it with clarity and focus.

Adaptable Problem Solver

What I Bring to Your Team

Working with Renelle was an absolute gift. From the very first conversation, she asked thoughtful, insightful questions that helped me clarify and refine my vision. Her prompting and deep understanding of branding guided me to express what I had only imagined. She brought it into life in a way that exceeded my expectations.

- Jessica, Beyond What Was Counseling

There are no words to truly express how I felt when I saw the finished product, I am still in total awe! She perfectly captured my vision and the essence of my brand, just totally nailed it!

- Amanda, Caramia Brows

Renelle is an extremely talented and creative designer with a collaborative and organized nature to boot! She was always a pleasure to work with, and her passion and curiosity were an inspiration to the team.

- Candace, Hasbro

Renelle created the promotional graphics for my yoga studio for many years. Even when our community went through a major rebranding process she adapted to the new standards effortlessly. In fact she made our transition smoother by creating all the new logos, newsletter headers and other day-to-day assets we needed. A pleasure to work with!

- Rachel, Modo Yoga

I was extremely impressed with Renelle's work ethic, focus, creative talent and understanding of branding and design. Her ability to create designs for all types of marketing is unmatched. She has a gift and is a valued talent.

- Elisabeth, Volt

Renelle is an extremely creative and talented graphic designer. Her attention to detail, timeliness on projects, and positive attitude make her a pleasure to work with.