As an accomplished Art Director and Senior Graphic Designer with expertise in print and digital design, I possess a keen eye for aesthetics. My proficiency lies in crafting visually stunning designs that seamlessly blend aesthetics with functionality, ensuring both visual appeal and practicality.
Art Director. Senior Graphic Designer. Web Designer. Visual Designer.
Hello, I'm Renelle
Remote Collaboration
Art Direction
I dive into the depths of your brand to reveal its true essence. I can help you to develop and organize the elements of your brand into an essential guide that your whole company will benefit from.
Branding
Design
I lead design teams to victory with effective communication, project management tools and visual consistency throughout campaign artwork – and can't forget a splash of positive vibes.
What can’t I design? Not much! I have an eye and a passion for art and design that allows me to see your vision even before you do. I'm fast, accurate and always up to date with the latest software and technology.
When it comes to working together from different corners of the internet, I've got it down pat. Whether it's through savvy online platforms or just a quick chat, I've got the knack for making sure the team's always in sync, no matter where we are.
PORTFOLIO
Social Media Design
role: concept, VISUAL DESIGN, graphic design, Branding
I designed a sleek new personal brand kit which includes social media graphics. These templates show off the new branding and can be used over and over.
This cohesive look stops the scroll while creating brand awareness.
Website Design
role: VISUAL DESIGN, WEB DESIGN & DEVELOPMENT
The Holistic Harmony website features a natural and serene layout with an earthy color palette and minimalistic images that exudes a sense of peace.
The navigation is user-friendly, and the call-to-actions are clear and concise, creating a streamlined and cohesive user experience. Visitors can easily navigate around the site without difficulty.
Web Graphics
Role: Art direction, Branding, graphic DESIGN
This project was created out of my obsession with natural skin and hair care products. The branding had to feel organic and relatable to conscious consumers.
I created the entire look and feel of the brand, the recipes for the product line, as well as logos, packaging, social media and website.
Amazon Enhanced Brand Content
Role: concept, layout, graphic design
The best way to spice up your Amazon listing is to add Enhanced Brand Content. These pages took me on a deep dive into UI and analysis of the product and users.
I brought the EBC pages to life with imagery, branding and research on the consumer and how the product is used.
These pages have been used over and over as templates for many other products by this company.
Web Graphics
Role: Art Direction, Brand development, VISUAL DESIGN, GRaphic Design
I came in as the Branding & Design Specialist for Volt Lighting and completely overhauled their branding and visual identity.
These are some of the digital graphics I designed for their new sleek look – web, social, email.
Package Design
role: Dielines, PACKAGE DESIGN, Brand Management,
I worked with Disney on several licensed products for their lunch category.
Using Disney brand guides for properties such as Cars, Disney Princesses, Toy Story and Fairies, I created product and package designs (several assortments) as well as POP displays for the products.
ROLE: art direction, PACKAGE DESIGN, concept, BRANDing
Part of the 81 Organics brand, this Beard and Hair Oil packaging was developed for retail stores.
This packaging was masculine and sleek just like its users. It included two different beard oils – AM oil and PM oil.
Package Design
I worked at Spin Master during the height of the Hatchimals craze! I had the opportunity to work on this Hatchimals package as well as many other toy packages.
I art-directed photo shoots with children and toys and learned a great deal about this exciting industry.
Package Design
ROLE: PACKAGE DESIGN, BRANDing
In 2016, I redesigned Walmart’s line of Equate Vitamins. Getting all the details right was very challenging, but very fulfiling to see my work in Walmart stores across Canada.
Package Design
ROLE: PACKAGE DESIGN, BRAND management
Package Design
POP Design
Role: GRAPHIc design, LAyout, brand management
Seasonal menu options created during my time as Art Director for Jamba Juice Canada.
This menu, as well as many others I designed, were rotated every few months in Jamba Juice stores.
Package Design
Role: ART DIRECTION, Package Design, Brand development
I was the lead designer of Yogen Früz’s tügo campaign. I designed this catering box to be filled with yogurt and toppings for parties.
I won a Silver Award for Packaging Design from the Summit Creative Awards in 2015.
Menu Design
Role: concept, graphic design
I think I gained ten pounds while designing this delicious menu for Swensen's Ice Cream! This menu was used as a template for all of their restaurants around the world.
POP Design
Role: Graphic DEsign, Brand management
I had the privilege of working with Leo Burnett (at Bell), to create these visually stunning POP designs for Bell retail locations across Canada. These designs gave viewers a peak at the latest innovations and entertainment from Bell in a minimal, contemporary style.
Brochure Design
Role: Graphic Design, Layout
This is a long-form document I put together for McKibbon Hospitality’s hotel employees – implemented after the pandemic hit.
CREATED DESIGNS FOR:
My expertise lies in creating impactful digital experiences, turning user needs and business requirements into designs that are not just visually stunning but also emotionally engaging.
When I am not working, I enjoy creating content for social media, exploring new places, and spending quality time with my family in sunny Tampa Bay. I am excited to connect with you and use my creativity and expertise to bring your vision to life!
I have an eye for design and a brain for business.
About Me
Project Management
Process Improvement
Problem Solving
Communication
Empathy
Multitasking
Time Management
Coaching / Mentorship
Adobe Illustrator
Adobe InDesign
Adobe XD
Canva
Figma
Showit
Wordpress
Asana
MANAGEMENT
SOFTWARE
Skills
Graphic Design
Website Design
UI/UX Design
Brand Design
Brand Development
Packaging Design
Social Media Design
Print & Digital Design
DESIGN
CERTIFICATE
CERTIFICATE
Silver: Trade Show Display
Silver: Vehicle Graphics
AWARDS
University of South Florida