Great design earns its place. From the structure of retail packaging to the precision of a brand system to the performance of a digital platform, my standard is the same across all of it: the work has to function, not just look good.
Over the course of my career I have led creative across consumer products, hospitality, tech, food service, and digital commerce, from in-house roles at household-name brands to agency environments and independent practice. That breadth is not just range. It is a perspective I carry into every team I join.
Design That Works: Creative Solutions for Business Growth
Execute & Deliver: Execution is where vision becomes something real. I hold the work to the highest standard at every stage of production, whether I am leading a full campaign, directing a photo shoot, or reviewing a final asset before it ships. Nothing leaves without meeting the bar.
Define & Strategize: Once the strategy is clear, I define the creative framework. That includes messaging hierarchy, design system development, and the guardrails that keep execution consistent across every touchpoint. This is where art direction decisions get made and creative standards get established.
Understand & Align: Before design begins, I get into the business. Understanding the brand’s objectives, the audience, and the competitive context is what separates strategic creative work from reactive execution. I build alignment with key stakeholders early so the creative direction has a solid foundation before a single pixel moves.
How I Work: A Process Built Around Strategy and Craft
Associations
University of South Florida
Advisory Board Member for
Digital Marketing Program
Core Competencies
Design: Print & Digital Design, Packaging, Web Design, Brand Identity, UI/UX Design, Typography, Layout, Visual Storytelling, Social Media Content Creation, Ecomm Asset Design
Leadership & Collaboration: Team Mentorship, Creative Direction, Project Management, Art Direction, Creative Briefs, Brand Guideline Development, Stakeholder Engagement, Process Improvement, Vendor Coordination
Technical Proficiency: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Google Suite, Figma, Showit, WordPress, Canva, CapCut, Social Media (Facebook, Instagram, TikTok, Pinterest)
Education
Bachelor of Science in Graphic Design - The Art Institute of Fort Lauderdale
Certificate in Digital Marketing - University of South Florida
Certificate in UI/UX Design - Google
Awards
Summit International Awards 2015
Silver: Package Design
Silver: Trade Show Display
Silver: Vehicle Graphics
Experience
Mars United Commerce (Publicis Groupe) - Digital Designer, Digital Shelf
Six 13 Studios - Founder and Art Director, Website and Brand
Hasbro - Senior Packaging Designer, Consumer Product Goods
The SSL Store - Senior Graphic Designer, Digital Marketing
McKibbon Hospitality - Marketing & Graphics Manager, Brand and Marketing
Volt Lighting - Branding & Design Specialist, Digital and Ecommerce
Geekspeak Commerce - Digital Designer, Digital Shelf
Spin Master - Senior Packaging Designer, Consumer Product Goods
Bell - Senior Graphic Designer, Digital and Marketing
Yogen Fruz/ Jamba Juice - Art Director/ Senior Graphic Designer, Brand and Marketing
Insignia Trading - Senior Graphic Designer, Consumer Product Goods
Elco Fine Foods - Graphic and Packaging Designer, Food and Consumer Product Goods
Globetech Media - Graphic Designer, Editorial
Working with Renelle was an absolute gift. From the very first conversation, she asked thoughtful, insightful questions that helped me clarify and refine my vision. Her prompting and deep understanding of branding guided me to express what I had only imagined. She brought it into life in a way that exceeded my expectations.
- Jessica, Beyond What Was Counseling
There are no words to truly express how I felt when I saw the finished product, I am still in total awe! She perfectly captured my vision and the essence of my brand, just totally nailed it!
- Amanda, Caramia Brows
Renelle is an extremely talented and creative designer with a collaborative and organized nature to boot! She was always a pleasure to work with, and her passion and curiosity were an inspiration to the team.
- Candace, Hasbro
Renelle created the promotional graphics for my yoga studio for many years. Even when our community went through a major rebranding process she adapted to the new standards effortlessly. In fact she made our transition smoother by creating all the new logos, newsletter headers and other day-to-day assets we needed. A pleasure to work with!
- Rachel, Modo Yoga
I was extremely impressed with Renelle's work ethic, focus, creative talent and understanding of branding and design. Her ability to create designs for all types of marketing is unmatched. She has a gift and is a valued talent.
- Elisabeth, Volt
Renelle is an extremely creative and talented graphic designer. Her attention to detail, timeliness on projects, and positive attitude make her a pleasure to work with.
