I truly believe that great design does much more than just look good. It gets down to business and does the actual work. From the structure of packaging to the impact of print or the responsiveness of a digital platform, my focus is always on producing creative solutions that clearly meet specific business goals and genuinely connect with real people.
My career has given me the opportunity to work across diverse industries and tackle complex project types. This means I bring both broad experience and deep, high-level craft to the table.
Design That Works: Creative Solutions for Business Growth
My Design Process: Strategic and Collaborative
Execute & Deliver: Finally, I design everything with purpose and execute with flawless precision. Whether it's leading a full campaign or perfecting a piece of sales collateral, I maintain the highest standards of visual clarity, strategic alignment, and execution to deliver tangible, results-driven work.
Understand & Align: I start by deeply understanding the brand identity and core business goals. I collaborate closely with clients, key stakeholders, and teams to ensure the design strategy is fully aligned with your vision before any design begins.
Define & Strategize: Next, I clearly define the message and target audience. This stage focuses on creating the strategic blueprint, including the development of design systems that ensure consistency, strategic relevance, and a completely on-brand experience.
Associations
University of South Florida
Advisory Board Member for
Digital Marketing Program
Skills
Design: Print & Digital Design, Packaging, Web Design, Brand Identity, UI/UX Design, Typography, Layout, Visual Storytelling, Social Media Content Creation, Ecomm Asset Design
Leadership & Collaboration: Team Mentorship, Project Management, Stakeholder Engagement, Brand Guideline Development, Process Improvement, Vendor Coordination
Technical Proficiency: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Google Suite, Figma, Showit, WordPress, Canva, CapCut, Social Media (Facebook, Instagram, TikTok, Pinterest)
Education
Bachelor of Science in Graphic Design - The Art Institute of Fort Lauderdale
Certificate in Digital Marketing - University of South Florida
Certificate in UI/UX Design - Google (currently enrolled)
Awards
Summit International Awards 2015
Silver: Package Design
Silver: Trade Show Display
Silver: Vehicle Graphics
Contact me for full resume.
Working with Renelle was an absolute gift. From the very first conversation, she asked thoughtful, insightful questions that helped me clarify and refine my vision. Her prompting and deep understanding of branding guided me to express what I had only imagined. She brought it into life in a way that exceeded my expectations.
- Jessica, Beyond What Was Counseling
There are no words to truly express how I felt when I saw the finished product, I am still in total awe! She perfectly captured my vision and the essence of my brand, just totally nailed it!
- Amanda, Caramia Brows
Renelle is an extremely talented and creative designer with a collaborative and organized nature to boot! She was always a pleasure to work with, and her passion and curiosity were an inspiration to the team.
- Candace, Hasbro
Renelle created the promotional graphics for my yoga studio for many years. Even when our community went through a major rebranding process she adapted to the new standards effortlessly. In fact she made our transition smoother by creating all the new logos, newsletter headers and other day-to-day assets we needed. A pleasure to work with!
- Rachel, Modo Yoga
I was extremely impressed with Renelle's work ethic, focus, creative talent and understanding of branding and design. Her ability to create designs for all types of marketing is unmatched. She has a gift and is a valued talent.
- Elisabeth, Volt
Renelle is an extremely creative and talented graphic designer. Her attention to detail, timeliness on projects, and positive attitude make her a pleasure to work with.
