RENELLE NARINE

art director / senior graphic designer

Role: Brand identity, Graphic design, website design, art direction, social media graphics

What's in de Pot is a Caribbean-inspired food brand that brings the rich flavors and warmth of home-cooked island meals to a wider audience. With a focus on authentic recipes, vibrant visuals, and a strong online presence, the brand needed a cohesive identity to establish itself as a trusted source for Caribbean cuisine.

Challenge

The brand needed to establish a visually appealing and recognizable identity that captured the essence of Caribbean culture while maintaining a modern, polished aesthetic. Additionally, the website had to be both engaging and functional, making it easy for users to explore recipes, videos, and brand content.

Project Scope

I worked closely with What's in de Pot to craft a strong and memorable brand presence across multiple platforms. The project included:

  • Logo & Brand Identity Design
  • YouTube & Social Media Graphics
  • Website Design & Development

Logo & Brand Identity

I developed a vibrant, welcoming logo that reflects the warmth and authenticity of Caribbean cuisine. The color palette, typography, and design elements were carefully chosen to evoke a sense of tradition while maintaining a fresh and contemporary look.

YouTube Graphics

Since What's in de Pot relies heavily on video content, I created eye-catching YouTube channel graphics, including a branded banner, video thumbnails, and end screens. These elements help maintain consistency and professionalism, making the channel visually appealing and easy to recognize.

Website Design & Development

View Live

The website was designed to be an immersive experience for users looking for Caribbean recipes, cooking tutorials, and brand insights. Key features include:

  • A clean and user-friendly layout that prioritizes easy navigation.
  • High-quality visuals to showcase dishes and bring the brand to life.
  • A responsive design ensuring seamless access across devices.
  • Integration with social media and YouTube, making it easy for users to explore content across platforms.
The cohesive brand identity, from the vibrant logo to engaging social media and YouTube graphics, has successfully established What's in de Pot as a recognizable and professional brand. The high-quality imagery have increased engagement and brand awareness, while the YouTube graphics create a polished and consistent look for video content. Additionally, the website provides a seamless user experience with a clean layout, responsive design, and intuitive navigation, making it a valuable hub for Caribbean cuisine enthusiasts.

Results

Final Thoughts & Impact

What's in de Pot now has a strong and cohesive identity across all digital touchpoints, enhancing brand recognition and engagement. The high-quality design execution has helped establish What's in de Pot as a go-to source for Caribbean cuisine, attracting a growing audience eager to explore authentic recipes and culinary traditions.

By developing a full-scale branding and digital experience for What's in de Pot, I was able to bring the brand’s vision to life in a way that resonates with its audience. From a compelling logo to a fully functional website, this project demonstrates the power of strategic design in building a successful food brand online.